Buy Tuscany: tourism in Tuscany meets the world

Created in 2009 from a project by “Toscana Promozione”, the Agency for Economic Promotion in Tuscany, to favour the link between regional tourism in Tuscany and international trade, Buy Tuscany is a unique event of its kind involving a series of educational tours dedicated to international buyers and thought up to directly increase awareness, before the one-to-one meeting between operators – of the main regional thematic tourism products: nature, sport and wellbeing; art and culture; food and wine and shopping.

Buy Tuscany is held at the Stazione Leopolda in Florence every year.

The figures of the 2010 edition.

The second edition of Buy Tuscany, held from 19 to 24 November 2010, saw the participation of 174 Tuscan sellers and 137 international buyers from 25 countries, involving over 4,000 events.